creativity & renewal

A differentiating product mix:

Flowers, of course with an undisputed quality, variety and savoir-faire ;Complimented by collections of textiles, tableware, furniture, lighting, vases, frames, candles, candleholders and a broad variety of giftware and accessories. Each collection is built keeping in mind the aim of being altogether unexpected, different and by all means, desirable.

Meeting market requirements:

SIA is known for its expertise in producing extensive & inspirational selections of gifts and seasonal decorations. With a strong creative edge and constant renewal, SIA collections anticipate seasons to stimulate consumer's needs. The floral collection is the first one to gain credibility by copying the natural rhythms.

A fashion approach:

The SIA collection carries stylistic directions that meet seasonal demands. SIA's fashion approach involves creating 2000 new products per year, split into 10 collections to offer a product dynamic each month.