  | Research & DevelopmentSIA's speciality is to differentiate its offer through continued creativity and renewal. The design team embodies a group of international designers with different backgrounds, cultures and experiences. This collaboration gives the collections a strong creative edge with constant renewal. The design team collaborates closely to develop trends. On this basis, they build 10 balanced themes (from the most classical designs to the latest fashion statements) coordinated in spectacular collection previews. The SIA collection carries stylistic directions that meet seasonal demands and seek to offer a product dynamic each month. Sia is known for its expertise in producing extensive and inspirational selections of gifts and seasonal decorations to meet major opportunities such as Easter, Mother's day and of course Christmas and New Year. Collections also anticipate seasons to stimulate consumer's needs : spring freshness, happy summer, autumn cocooning and winter festivities : all good occasions to redecorate one's interior. The floral collection is the first one to gain credibility by carbon-copying natural rhythms. |
